AGA RAngemaster

3D Animation & CREATIVE DIRECTION

CBD (then 3DB) produced a multitude of projects for legendary range cooker manufacturer AGA Rangemaster. These ranged from web-based product configurators, e-learning modules and product explainer 3D animations. We tackled the intricacies of things like induction cooking, pyrolytic cleaning and how the traditional cast iron range provides a superior cooking experience to conventional ovens.

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The projects varied from customer-facing product demonstration animations, through to retail training and E-learning modules to get shopfloor sales teams up to speed on the features and benefits new products. CBD also produced a number of installation animations explaining to customers what preparations would be needed to be carried out to their kitchens before their brand new AGA could be delivered.

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Product selectors and builders, we also created using a mixture of 3D imagery and studio photography, mixed with a heavy dose of programming!