3D Animation & CREATIVE DIRECTION
CBD (then 3DB) produced a multitude of projects for legendary range cooker manufacturer AGA Rangemaster. These ranged from web-based product configurators, e-learning modules and product explainer 3D animations. We tackled the intricacies of things like induction cooking, pyrolytic cleaning and how the traditional cast iron range provides a superior cooking experience to conventional ovens.
The projects varied from customer-facing product demonstration animations, through to retail training and E-learning modules to get shopfloor sales teams up to speed on the features and benefits new products. CBD also produced a number of installation animations explaining to customers what preparations would be needed to be carried out to their kitchens before their brand new AGA could be delivered.
Product selectors and builders, we also created using a mixture of 3D imagery and studio photography, mixed with a heavy dose of programming!