Link Scooter - Branding and Software Launch
Superpedestrian and Link Scooter are in a highly competitive market place and they needed to act fast in order to publicise their new product branding, but also build excitement and awareness of their enhanced onboard geo-fencing capabilities.
CBD was commissioned to create a very quick turnaround animation that would show off the product and technology in a visually interesting way. We had two weeks to complete the project and it was delivered at 6:30 am in the morning for a 7:00 am launch to the international press. It was certainly one of our fastest and tightest turnarounds in a long time! Within 48 short hours, the animation had delivered 200,000 YouTube views for Superpedestrian.