CBD worked with Expose Media to create exciting technical insight animations for power tool manufacture Milwaukee. Using client CAD we exploded the product showing all its inner workings as well as animating the reciprocation mechanism to show how a pneumatic drill works. A number of parallax effects were also produced using on-site photography, mixed with 3D elements to turn a static image into an exciting and unique video sequence.
These shots were then cut into the live-action shoot that Expose had filmed on a construction site producing a rich and exciting introduction to this smashing new piece of hardware.
Expose Medias full video can be seen below. It was one of thier biggest and longest jobs with multiple elements within the production and post-production. The end result was a powerful, masculine video with music that suited what Milwaukee was selling and promoting.