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CBD was founded in 2016 by Chris Beatty, a multi-award winning, UK-based designer whose two-plus decades of creative experience span everything from styling the fastest race cars in the world to visualising the latest ground-breaking neurological treatments. And pretty much everything in between.

CBD balances high-level design exploration and consideration with a "can-do" attitude pushing the boundaries and of any creative assignment.

From concept or venture design for the latest hot start-up to innovation explainer animations for investor readiness packs and product marketing.

We always get excited talking to passionate people about their world-changing ideas and helping clients explore the potential of a creative partnership, so please do reach out and let's get talking.

What they're saying

“Chris has been a great resource when called upon as it applies to vehicle styling. He provides excellent feedback and his ideas have been thoughtful and effective. He works fast and presents his ideas clearly. I highly recommend Chris.”

Tino Belli - Director of Aerodynamics - Indycar


“Thank you for all your hard work, we really appreciate it."

Jay Frye - President - IndyCar

“INDYCAR'S Secret Weapon"

RaceTech Magazine

"Aesthetics have an important role to play in the appeal of racecars, and the universal aerokit produced for the 2018 season by designer Chris Beatty and the series’ head of aerodynamic development Tino Belli made IndyCar the best-looking race series on the planet over the last two years."

David Malsher-Lopez - Motorsport.com

"Chris delivered his work to a very high standard. I found him to be very professional and exceptionally knowledgeable in this area and would recommend his services. ”

Jonathan Pritchard,  Director, 

Business Development Vitaograph

“Chris is an absolute pleasure to work with, forward thinking, innovative and committed to achieving outstanding results. As Head of Creative at Triteq, Chris consistently balanced client requirements, project objectives and always with a positive approach.”

Angela Hobbs - Managing Director - Triteq


“We needed a complicated proof of concept idea translated into a short compelling CGI video. Chris' work and approach was outstanding, his attention to detail was at the highest level. The quality of the finished film was superb and we've had so many comments on it's quality. We will definitely be using Chris on other things we've got planned and would recommend him highly."

Paula Claytonsmith - Managing Director - Gaist

“It was great working with Chris, he gave me very clear expectations, communicated well and the final result was superb!”

Julian Thomas - Managing Director - Racelogic


“The standard of work from Chris was outstanding and he exceeded our expectations in every way. The results from his work were truly exceptional”

Steve Birdsall - Chief Executive Officer - Gaist

Who we work with

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Accolades and associations

Louis Schwitzer Award

In recognition of innovation and engineering excellence at the 2018 Indianapolis 500

Dino Zeneli Award

World Motorsport Symposium

IndyCar 2018 Universal Aerokit

RSA Design Award

Medical Packaging

Fellowship of RSA - Chris Beatty


Member of the Silverstone Technology Cluster

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Louis Schwitzer Award Photoshoot with 2018 Indianapolis 500 winner Will Power. Chris is behind Will, half expecting to get tackled by security!