CBD was founded in 2016 by Chris Beatty, a multi-award winning, UK-based designer whose two-plus decades of creative experience span everything from styling the fastest race cars in the world to visualising the latest ground-breaking neurological treatments. And pretty much everything in between.
We see design thinking as a way of life to be applied to everything we do. From concept design work for products and vehicles, through to helping clients illustrate and explain how their latest innovations work through 3D animation, our approach is the same. CBD balances high-level design exploration and consideration with a "can-do" attitude pushing the boundaries and of any assignment.
We always get excited talking to passionate people about their world-changing ideas and helping clients explore the increased potential a creative partnership will activate. Whether it be concept and venture design for the latest hot start-up, through to innovation explainer animations for investor readiness packs and product marketing.
Getting the spark of an idea, no matter what its scale, developed and to the finish line, always starts with an initial conversation. Drop us a line to set up an informal chat to see how we could work together and help you fulfil your projects full potential.
Just drop Chris a line and let's get going!
What they're saying
“Chris has been a great resource when called upon as it applies to vehicle styling. He provides excellent feedback and his ideas have been thoughtful and effective. He works fast and presents his ideas clearly. I highly recommend Chris.”
Tino Belli - Director of Aerodynamics - Indycar
“Thank you for all your hard work, we really appreciate it."
Jay Frye - President - IndyCar
“INDYCAR'S Secret Weapon"
"Aesthetics have an important role to play in the appeal of racecars, and the universal aerokit produced for the 2018 season by designer Chris Beatty and the series’ head of aerodynamic development Tino Belli made IndyCar the best-looking race series on the planet over the last two years."
David Malsher-Lopez - Motorsport.com
"Chris delivered his work to a very high standard. I found him to be very professional and exceptionally knowledgeable in this area and would recommend his services. ”
Jonathan Pritchard, Director,
Business Development Vitaograph
“Chris is an absolute pleasure to work with, forward thinking, innovative and committed to achieving outstanding results. As Head of Creative at Triteq, Chris consistently balanced client requirements, project objectives and always with a positive approach.”
Angela Hobbs - Managing Director - Triteq
“We needed a complicated proof of concept idea translated into a short compelling CGI video. Chris' work and approach was outstanding, his attention to detail was at the highest level. The quality of the finished film was superb and we've had so many comments on it's quality. We will definitely be using Chris on other things we've got planned and would recommend him highly."
Paula Claytonsmith - Managing Director - Gaist
“It was great working with Chris, he gave me very clear expectations, communicated well and the final result was superb!”
Julian Thomas - Managing Director - Racelogic
“The standard of work from Chris was outstanding and he exceeded our expectations in every way. The results from his work were truly exceptional”
Steve Birdsall - Chief Executive Officer - Gaist
Who we work with
Accolades and associations
Louis Schwitzer Award
In recognition of innovation and engineering excellence at the 2018 Indianapolis 500
Dino Zeneli Award
World Motorsport Symposium
IndyCar 2018 Universal Aerokit
RSA Design Award
Fellowship of RSA - Chris Beatty
Member of the Silverstone Technology Cluster
Louis Schwitzer Award Photoshoot with 2018 Indianapolis 500 winner Will Power. Chris is behind Will, half expecting to get tackled by security!