Helping brands bridge the gap between technical innovation & marketing impact

I create photorealistic 3D visuals and design experiences that bridge engineering precision with creative storytelling. I am a 3D artist and award-winning designer committed to developing high-impact concepts and visuals that bring ideas, products, and worlds to life.

I have extensive experience and a proven track record as a design leader and 3D visualisation specialist I have collaborated with some of the world’s most innovative brands, creative studios and agencies to transform ambitious ideas into compelling visual storytelling that inspires, engages, and delivers results.

My portfolio includes high-profile projects, such as leading the future of race car design with IndyCar and Dallara, developing launch content for The Formula One Exhibition, and producing broadcast tools for NBC Sports, along with marketing campaign content for Milwaukee, AEG and Bugatti. This work has established my reputation for helping companies bridge the gap between engineering innovation and marketable emotion.

I have run my own studio and served as Head of Creative, which has given me extensive experience in managing projects, leading client relationships, and guiding a small team of artists and designers. From pitching concepts through to delivery, I’ve overseen budgets, schedules, and creative direction, ensuring work meets both artistic standards and business objectives. This experience has strengthened my ability to balance big-picture vision with hands-on execution, and to foster collaboration that brings out the best in both clients and teams.

I’ve always embraced continuous learning as a core part of my career. Starting in 3ds Max, I went on to use Maya for many years before recently moving my primary workflow into Blender. I’m now exploring Unreal Engine and other new tools, add-ons, and techniques to stay on top of industry trends. This adaptability has kept my work at the cutting edge, ensuring I can deliver the most effective solutions for each project.

I thrive across the whole pipeline, from early-stage concept development to high-end CGI, animation, and visualisation, delivering both strategic direction and hands-on creative craft. Passionate about blending design with storytelling, I push creative boundaries to craft sleek and emotive vehicles and products, render product hero shots, and create immersive animated content that converts technical vision into experiences that resonate with audiences.

Thank you for your time and I look forward to the opportunity to contribute my skills and experience to your team.

Tino Belli - Director of Aerodynamics - Indycar

“Chris has been a great resource when called upon as it applies to vehicle styling. He provides excellent feedback and his ideas have been thoughtful and effective. He works fast and presents his ideas clearly. I highly recommend Chris.”

Design Skills

Concept design
Design development
Art & creative direction
Client liaison & pitching
Client presentation delivery
Concept design artwork
Vehicle design & styling
Product and prop design
Technical Illustration
Automotive visualisation
Product visualisation
Technical SME liaison
Storyboarding and planning
Design presentation collateral

3D Software Skills

3D polygon (sub-d) modelling
3D surface (Nurbs) modelling
CAD import and clean-up
UV Mapping
Shading and texturing
Studio lighting
Environment lighting
3D Animation
3D Rendering
Render layer set up
Compositing
Post-production
Motion Graphics
Video editing

Principal Tools

Blender 3D
Plasticity
Autodesk Maya
Autodesk 3D Studio Max
Davinci Resolve Studio
Adobe After Effects
Adobe Premiere
Adobe Photoshop
Adobe Illustrator
Adobe InDesign
V-Ray
Cycles, EEVEE
Microsoft Office
Mac and Windows

I have collaborated with some of
the world's fastest brands

Awards

LOUIS SCHWITZER AWARD

Issued by Louis Schwitzer Award Committee - Indianapolis Motor Speedway · May 2018

The 52nd Schwitzer Award, which recognises individuals for innovation and engineering excellence in racing technology, was presented Friday to the four men who put their heads together and designed IndyCar’s universal aero kit for 2018.

Dallara engineers Andrea Toso and Antonio Montanari, IndyCar’s Tino Belli and London product designer Chris Beatty were recognised for their innovations in technology and safety. The recipients were honoured during a ceremony this morning at the Indianapolis Motor Speedway.

The IndyCar Universal Aero Kit (UAK18) is the perfect example of a successful collaborative engineering effort. Given the non-negotiable constraints of price and full compatibility with the existing chassis, the complete aero and body package had to be delivered under tight time constraints. It showcases the challenges that modern engineers face to please many diverse and conflicting requirements. The UAK18 meets performance targets for all types of tracks from Long Beach to Indianapolis. Incorporating classic styling cues, it matches or surpasses all previous aerodynamic stability metrics, improves side impact safety, and makes for great racing.

DINO ZENELI AWARD

Issued by Race Tech magazine at the World Motorsport Symposium · Nov 2018

Dino Toso Award - Aerodynamicist of the Year - Dialma Zinelli, Tino Belli, Chris Beatty

The new Indy car that debuted in 2018 drew rave reviews from competitors and fans alike for its sleek looks and race-ability. Now, the universal aero kit is earning postseason accolades.

Three men instrumental in the design and development of the aero kit used by all Verizon IndyCar Series entries this past season: Tino Belli, INDYCAR director of aerodynamics; Dialma Zinelli, Dallara’s chief aerodynamicist; and design consultant Chris Beatty were recently honored with the Dino Toso Award for their work on project.

The award, given annually by Race Tech magazine at the World Motorsport Symposium, honors the aerodynamicist of the year and is named for the prize’s first winner, Dino Toso, the highly respected chief aerodynamicist for Renault F1.

“The awards at the World Motorsports Symposium are decided by industry chiefs, so to get recognized by them is a massive honor,” Belli said. “INDYCAR, Dallara and Chris Beatty worked very well collaboratively to create an effective and nice-looking race car. It really ticked all the boxes that we were trying to accomplish in terms of competition, aesthetics and safety.”

Jay Frye, the INDYCAR president of competition and operations who championed development of the universal kit, said Belli, Zinelli and Beatty are “well-deserving” of the honor.

“Remember, this process started in the spring of 2016 and think about all that’s happened between then and now – the design, development, on-track testing and a full season of racing,” Frye said. “Overall, this car has exceeded expectations, and we couldn’t be more proud of these guys and happy they’ve been recognized for their incredible efforts.”