Andretti Autosport Genesys
Vehicle Visualisation
Collaborating with racing legends Andretti, we assisted their tech partner Genesys in visualising their commercial collaborations to connect with fans.
Coming to a billboard near you.
Tasks: 3D Modelling, Shading and Rendering
Tools: Maya, Vray and Adobe Creative Cloud
Client: Andretti/Genesys
Agency/Studio: Direct
Team Members: Chris Beatty Design
We have had the opportunity to contribute to multiple projects for Andretti Autosports and their commercial partner Genesys, focusing on IndyCar and Extreme E. My role involved creating renderings specifically designed for billboards and other advertising assets.
Chris Beatty Design collaborated closely with Andretti’s graphic design team to ensure the creative vision was seamlessly applied to the vehicle’s bodywork. This exercise proved beneficial as it aided them in applying the design to the actual vehicle.
These renders were featured in numerous social media and billboard advertisements and used both the Road Course and Indy 500 Aero configurations.
